a 2nd chance for our food

"What actually happens to the wonky carrots?"

Where do we find the food that does not meet esthetic standards or has a small defect? Is there an alternative market for "imperfect" goods in the food industry?

With these questions in mind, we set off on our way, contacted producers and supermarkets to discuss the issue and assess how we could support our industry partners.

And then the ideas arose. We want to open a grocery store with goods that are safe for consumption but would elsewise be discarded - we wanted to create additional sales channels for wonky vegetables, surplus stock, and products that just didn't make the cut. Too big, too small, too wonky - no problem!

... just perfect